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S18 Project 2 Restaurant Rubric
S18 Project 2 Restaurant Rubric
Criteria Ratings Pts
Dimensions/Mockups: Mobile and laptop mockups used. Long panel design shared and uploaded.
threshold: pts
pts
2 pts
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Design Principles: contrast, alignment, repetition and proximity (CARP) and related techniques (negative space, simplicity, hierarchy, organization etc.
threshold: pts
pts
10 pts
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Typography: Logo/tagline wordmark. Creative font choices. Appropriate for restaurant. Use of creative typography for headings.
threshold: pts
pts
5 pts
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Typography: Close attention to Readability. Readable font and formatting choices. Background contrast. Accessibility.
threshold: pts
pts
5 pts
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Navigation: Understandable, logical and readable navigation for laptop. Top panel nav bar (to travel with scrolling). Logical labels.
threshold: pts
pts
5 pts
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Texture: Use of texture (not excessive!). Appropriate for restaurant theme.
threshold: pts
pts
3 pts
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Color Palettes: Use of a harmonious color palette (in different panels) that creates a mood for the restaurant. Contrasting colors not too similar. Appropriately applied.
threshold: pts
pts
5 pts
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Photos/images: Creative treatment of photos (interesting cropping, colorizing, blurring, slicing, surface texture etc.). Strong hero image on landing panel.
threshold: pts
pts
5 pts
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Use of graphics/icons, shape and line.
threshold: pts
pts
3 pts
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Mobile design: Name/logo and "brand/mood/style" of the restaurant clearly visible. Stylistically unified with the laptop design: colors, typography, images.
threshold: pts
pts
5 pts
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Mobile design: Users can read and get to the most important information quickly. Simple layout. CARP rules applied.
threshold: pts
pts
5 pts
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Mobile design: Navigation. THREE navigation buttons to essential information. Labels large enough to read. Sufficient tap area. Hamburger icon visible. Logical placement for both nav buttons and icon.
threshold: pts
pts
5 pts
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Project content requirements: Has navigation bar with important links. Logo/wordmark design and tagline. Hero image. Welcome paragraph. Overview menu panel. Contact panel with address, hours, basic form.
threshold: pts
pts
2 pts
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Total Points: 60 out of 60