WINE SALES FINAL PROJECT (50 pts total- Pt 1: 20/Pt 2: 30)

This is a summary of the Final Presentation Project. It is a group (2-3 people) project, your group was assigned during Class 3. There are two different components to be turned in. Details Below:

Pt 1: Develop The Product & Packaging

Due Class 6 on 2/17

Your group was given a wine type with an AVA where the fruit is sourced. You will design a brand, with name, front label, and 10-15 word description that would appear on the back label of this flagship wine to distinguish it from the competition.

I am your new boss and have hired you to my Sales & Marketing team: To complete this first set of tasks I am sending each group more vital information to make decisions about our new wine product. This will be sent to your group in a Canvas Inmail. That message will include the region, grape varieties, vineyard sources, and amount of fruit that can be used in the blend. (Coming Tues 2/3)

It will also include some options that I ask you to consider. This is based on my budget to produce the first wine, before the winery and/or tasting room are established - wine style, category, prices and case volume that we have to work with, market and sell. There is also a competitive set of wine producers in your region that you will want to separate our brand from.

Pt 2: Selling your Brand! (Due on Final Class #8 on March 3rd)

Based on the info your team received, you have created a new wine, brand name and descriptor. Now you need to SELL that brand!

Each group will have 3 Sales Pro roles: Designate who will do which, then orchestrate the team sales plan to share with class on 3/3. I will extrapolate on the details during Class 6 (2/17) & details about Sales Pro #3 will be sent by Canvas Inmail on 2/18 in the morning.

Sales Pro #1 -Market the brand to the media: Introduce the unique qualities and characteristics of this wine ot a small group of wine writers and social media influencers.
Sales Pro #2-Introduce the brand to a Sommelier: Make a deal to get it on the wine list for exposure to be seen and tasted around town.
Sales Pro #3-Multitask Ambassador for the Brand: Check Canvas Inmail 2/18, this role will be specialized for your group; either a local reputable retailer, resort or distributorship outside of California.