Discussion 12 - Brand Loyalty

Purpose: This discussion addresses these module goals:

• Explain how customers evaluate value
• Explain how to increase customer satisfaction
• Explain how social media has affected today's business world

This week's textbook chapter discusses customer relationships and marketing strategies. We are all customers and are exposed to thousands of marketing messages every week, online, on our phones, while driving on billboards, in stores, etc.

It costs a lot more to gain a new customer than it does to get business from an existing customer.

Think of a brand/product that you are loyal to. What is it about this brand that makes you a loyal and repeat customer?  What do you think the lifetime value of you as a customer is to the company?  What strategies does the brand use to keep you as a customer? (frequent customer rewards, birthday coupons, emails, etc.)  What strategies do you think brands can use to create more customer loyalty? How are businesses using social media today to create brand loyalty and develop relationships with their customers?  Use examples from this week's textbook reading and video in your answers.

Make your initial posting by 11:59 PM Pacific time on Wednesday. 100 word minimum

Respond to at least 2 classmates (with video or text) by 11:59PM Pacific Time on Friday. 50 word minimum. Responses may include describing your own life experience or other real-world situation related to the post, adding additional information from assigned content or outside content, disagreeing respectfully by describing your own interpretation, proposing a new idea, or asking a probing question. Try to respond to a classmate who haven't received any responses yet.