Discussion: Analyzing a bad news message first post due: July 8
- Due Jul 8, 2024 by 11:59pm
- Points 20
- Submitting a discussion post
In the fall of 2022, Elon Musk purchased Twitter and became the interim company CEO. Elon wanted to make several changes right away (not unusual for new CEO's to do) at the company. One of the first changes was to request all employees to return to work after working from home since the start of the pandemic. As a leader, Elon is known for being direct, blunt and to the point. This has caused many problems between him and Twitter employees. Read the message below from Elon to Twitter employees, asking them to return to work, or to hand in their resignation and then respond to the discussion prompt.
Email from Twitter CEO, Elon Musk, to all Twitter employees
Sorry that this is my first email to the whole company, but there is no way to sugarcoat the message.
Frankly, the economic picture ahead is dire, especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!
That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.
Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers. This is the Spaces discussion that Robin, Yoel and I hosted today:
[Links to a Twitter Spaces recording called "Elon Q&A: Advertising & the Future."]
The road ahead is arduous and will require intense work to succeed. We are also changing Twitter policy such that remote work is no longer allowed, unless you have a specific exception. Managers will send the exceptions lists to me for review an approval.
Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable.
For the full article (source):
First post (by July 8):What strategy was used in this message (direct or indirect)? Was this the correct strategy? Are the tone and writing style appropriate for the content and situation of the message? Are there grammatical errors in the message? Was the channel used (email) appropriate? How could this message have been more effective for the audience?
Second post (by July 10: Respond to at least two other classmates' posts with a comment, question or observation.
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