Available
Jul 8, 2024 at 12am - Jul 23, 2024 at 11:59pm
This assignment was locked Jul 23, 2024 at 11:59pm.
Purpose
Discussion topics each week will vary and offer you the chance to introduce yourself, get to know your group, and share your opinions and experiences.
You can submit your discussion posts in one of three formats, unless otherwise instructed: video, audio, or written. You can record your post previously and upload here. There is a three to five minute limit on Discussion submissions if you submit recordings; you will need to use your time efficiently and include detailed information.
Written responses should be at least 5 paragraphs and use correct spelling and grammar.
You will not be able to see the responses of your classmates until you have submitted your post. Once you have submitted, read and respond to at least two peer posts. Part of your score requires you to respond to at least two peer posts.
You can use the Studio app to upload or record on your devices. There is now an icon on the left navigation bar.
Week 5 Discussion Topics
Address all topics
A criticism of advertising points out that it can make a consumer buy things that they don’t want, although the industry answers that no one forces you to purchase the items, as a customer ultimately has free will. Give an example of how a customer could not have entirely free will when it comes to what they buy.
Advertisers are becoming even more creative with mobile digital technology, and the use of games to promote a brand or provide free products for winners is becoming more mainstream. What could be some ethical issues related to this kind of advertising strategy?
Explain Edward Bernays’ concept of engineering consent and how it is central to public relations. Give a current example.
Explain how public relations can be an effective tool for social change.
172163154007/21/202411:59pm
Rubric
220130
Can't change a rubric once you've started using it.
Ideas are communicated eloquently and thoroughly. Specific examples/resources are provided to support ideas and opinions. Additional resources or application of the discussion topic are provided.
Discussion posting displays an excellent understand of the required reading and underlying concepts including correct use of terminology. Weaves more than one level of analysis throughout post. Fully explores, explains and expands upon the issue(s) under discussion. Comments are based on appropriately cited sources. Connects to other relevant issues, material, experience, etc.
Discussion postings display an understanding of the required readings and underlying concepts including correct use of terminology and proper citation. Connects more than one level of analysis and weaves these coherently in at least in post. Explores, explains and/or expands upon the issue(s) under discussion. Comments include personal reaction/experience as well as appropriate resources.
Discussion posting repeats and summarizes basic, correct information, but does not link readings to outside references, relevant research or specific real-life application and do not consider alternative perspectives or connections between ideas. Relies on more than just opinion, indicates an attempt of exploration of the issue(s) under discussion.
Discussion postings show little that readings were completed or understood. Postings are largely personal opinions or feelings, without supporting statements with concepts from the readings, outside resources, relevant research, or specific real-life application. Does not indicate an exploration of the issue(s) under discussion.
Discussion postings show no evidence that readings were completed or understood. Postings are largely personal opinions or feelings, without supporting statements with concepts from the readings, outside resources, relevant research, or specific real-life application. Does not indicate an exploration of the issue(s) under discussion.
57397_2688
This area will be used by the assessor to leave comments related to this criterion.
Meaningful feedback is provided on other's ideas. Points from other participants clearly built upon and/or refuted. Promotes interaction, asks provocative questions and deepens the discussion. Enthusiasm for the topic and clear effort to keep discussion flowing is demonstrated.
Meaningful feedback is provided on other's ideas. Point from at least one participant is built upon and/or refuted. Effort to keep discussion flowing is demonstrated.
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