Course Syllabus
ESHIP 101
INNOVATION
Santa Rosa Junior College
Spring/2022
PDF version of this Syllabus: Syllabus for ESHIP 101-Spr 2022.pdf
ESHIP 101
INNOVATION/Section 4120
Santa Rosa Junior College
Spring/2022
|
Class day/time |
Tuesdays 6:30 – 8:00PM |
|
Instructor |
Michele Chaboudy, MBA, MLS |
|
E-mail/phone |
415 694 2410 |
|
Biography |
|
|
Classroom |
Zoom |
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Office Hours |
Mondays on Zoom 4:30 - 6 PM and by appt. |
Student Learning Outcomes
1. Survey and examine the various forms and types of creativity and innovations -- ideas, ventures, organizations, social and cultural movements.
2. Describe the roots, keys, and sources of creative and innovative business concepts.
3. Identify the drivers behind successful entrepreneurs and start-ups
Objectives
Upon completion of this course, students will be able to:
1. Demonstrate how to apply creativity and design thinking in developing innovations both as an individual and as part of a team.
2. Understand and experience how innovation is essentially a creative problem solving capability that is applied to a wide variety of opportunities and challenges.
3. Understand why innovation is based on doing, not thinking about doing.
4. Understand the fundamental elements of a business model canvas and its role in the innovation process.
5. Learn how to use story telling and alternative scenarios as communication vehicles.
Topics and Scope
1. Defining Innovation
A. Philosophy/Types
B. Historic perspective
C. Role of technology
2. Creativity and the Innovation Process
A. The innovation engine
B. Fostering creativity/creative cultures
C. Identification of drivers
3. Lean start-up model
A. Data mining, surveys, interviews
B. Assessing and testing along the way
4. Design Thinking
A. Customer-centered design
B. Determining design constraints and requirements
5. Market Validation
A. Customer Profiles
B. Value Proposition Canvas
C. Story telling and alternative scenarios
6. Community building/team building
A. How to share
B. Learn by doing
C. Manage expectations
Suggested reading list
- Value Proposition Design by Osterwalder and Pigneur
- The Myths of Innovation by Scott Berkun
- Dance of the Possible by Scott Berkun
- InGenius by Tina Seelig, PhD
- The Little Black Book of Innovation by Scott D. Anthony
- Lean Impact: How to Innovate for Radically Greater Social Good by Ann Mei Chang
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
How to communicate
Please check your Canvas profile regularly as all class material, announcements, changes of schedule and important information will be sent through Canvas. If you don't know how to access Canvas, please open the following link https://canvas.santarosa.edu. Your instructor will also send the next class assignments via email as well as post in canvas.
Class Requirements
- Arrive on time. Arriving late is disrespectful to your fellow classmates as well as to your instructor.
- Your presence in the zoom class is required and important for learning the class material and supporting your team project. If you need to miss a class, please email me at mchaboudy@santarosa.edu or call me at 415 694 2410. It is critical to be present in class to support your team members as your presentation points are awarded to your team as a whole, rather than to each member. Please turn off cell phones. Limit use of laptop and tablets during class.
- All assignments must be turned in through Canvas on a word document by 6 PM on class due date. Assignments turned in after deadline will receive zero points unless personally given a later time by the instructor, due to health or family emergency reasons.
- Please review class assignments and plan accordingly.
Zoom rules
Be fully present
It’s perfectly fine to work on the couch, the patio, or even the bed. Comfort is important, and sometimes, the only quiet place in the house might be inside a closet or your car. But wherever you work, the expectations are the same: sit up straight and engage the camera with your eyes, the same way you would with any person speaking to you.
No to pajamas. Yes to shirts
Even though we’ll meet on Zoom, it’s still a day at college. Please get dressed and be ready for the day like a college student. And sorry, shirtless dudes will be dismissed.
Cameras ON
All students are expected to leave their cameras on during class. Unless there’s something weird or private happening, deactivated cameras aren’t ok.
Treat online class like classroom class
Students aren’t permitted to eat while engaged in videoconferencing, there should be no cell phones out, and no other apps or video games running on your computer. You’re in class.
Sound
Mics need to be on during class discussions. So please be sure to find a quiet spot where we can hear you clearly without background noise. Mute your mic if you can't be in a quiet environment and when asked to do so.
Let me know if you have any other questions. I hope all is well with you and your family and hope to see you in person soon!
Academic Integrity
Santa Rosa Junior College holds that its primary function is the development of intellectual curiosity, integrity, and accomplishment in an atmosphere that upholds the principles of academic freedom. All members of the academic community - student, faculty, staff, and administrator - must assume responsibility for providing an environment of the highest standards, characterized by a spirit of academic honesty and mutual respect. Because personal accountability is inherent in an academic community of integrity, this institution will not tolerate or ignore any form of academic dishonesty. Academic dishonesty is regarded as any act of deception, benign or malicious in nature, in the completion of any academic exercise. Examples of academic dishonesty include cheating, plagiarism, impersonation, misrepresentation of idea or fact for the purpose of defrauding, use of unauthorized aids or devices, falsifying attendance records, violation of testing protocol, inappropriate course assignment collaboration, and any other acts that are prohibited by the instructor of record. For more information please open the following link: https://rightsresponsibilities.santarosa.edu/academic-integrity
Special Needs
Students with disabilities who believe they need accommodations in this class are encouraged to contact Disability Resources (527-4278), as soon as possible to better ensure such accommodations are implemented in a timely fashion.
Assignments
- 4 Individual Writing Assignments
- 2 Progress Team Presentations
- 1 Final Team Presentation
- Class Participation
|
Assignments |
Points |
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4 WRITING ASSIGNMENTS |
40 |
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2 PROGRESS TEAM PRESENTATIONS |
20 |
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1 FINAL TEAM PRESENTATION |
30 |
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CLASS PARTICIPATION |
10 |
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TOTAL |
100 |
Grades
Letter grades are assigned as followed, based on the points earned from the assignments. If you have any questions regarding scoring, please bring it up to me within a week of receipt.
|
90 - 100 Points |
A |
|
80 - 89 Points |
B |
|
70 - 79 Points |
C |
|
60 - 69 Points |
D |
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59 points or below |
F |
Course Schedule
|
Week |
Date |
Topic |
Assignments Due |
|
1 |
1/25/2022 |
Course Introduction/get to know everyone What is innovation/ entrepreneurship? Brainstorming exercise/ideas to solve a problem Gratitude Journaling
|
Review Canvas instruction for students. You will be on a team project which takes a serious commitment for the entire course. Be ready to share an idea for your team project—something you are working on now or you’ve been wanting to develop. |
|
2 |
2/1/2022 |
Innovation Engine: Tina Seelig Innovation Part 1: Discovering Opportunities Awareness exercise Team selections
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Write in gratitude journal Assigned blogs, articles, videos Written assignment #1: Where Are You? Read pdf: Developing New Products and Services/chapter 6.
|
|
3 |
2/8/2022 |
Innovation Part 2: Blueprinting ideas Scott Berkun: Myths of Innovation A closer look at the Entrepreneur Mindset |
Write in gratitude journal Assigned blogs, articles, videos Prepare for first team progress presentation
|
|
4 |
2/15/2022 |
Innovation Part 3: Assess/test ideas Interviewing skills Let’s talk about Why: Simon Sinek
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Write in gratitude journal Written Assignment #2: Awareness Assigned blogs, articles, videos Prepare for first team progress presentation
|
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5 |
2/22/2022 |
Market Validation: Bus.Model Canvas Team Project Presentation #1 Team project time
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Write in gratitude journal Assigned blogs, articles, videos Team project presentation #1
|
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6 |
3/1/2022 |
Story-telling basics How to interview prospects How to counter rejection |
Write in gratitude journal Assigned blogs, articles, videos Conduct team project interviews |
|
7 |
3/82022 |
Market validation:Business Model Canvas review—add to team project |
Write in gratitude journal Assigned blogs, articles, videos Conduct team project interviews/start story development
|
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8 |
3/15/2022 |
A look at Blue Ocean strategy Written Assignment #3 discussion: how to jump start ideas
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Write in gratitude journal Assigned blogs, articles, videos Conduct team project interviews
|
|
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3/22/2022 |
NO CLASS
|
Write in gratitude journal Assigned blogs, articles, videos Find an example of a company using Blue Ocean Strategy |
|
9 |
3/29/2022 |
Present Blue Ocean examples Innovations with social impact Alternative scenarios for seeing ahead Team project time
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Write in gratitude journal Assigned blogs, articles, videos Written Assignment #3
|
|
10 |
4/5/2022 |
Team Project Presentations #2 SWOT applied to innovation Ready, Aim Fire: Rob Adams |
Write in gratitude journal Assigned blogs, articles, videos Team Project Presentation #2
|
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11 |
4/12/2022 |
Improv for entrepreneurs Business Model Canvas Review Written Assignment #4 discussion: case analysis Team project time
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Write in gratitude journal Assigned blogs, articles, videos Team project interviews
|
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12 |
4/19/2022 |
What exactly is market validation: Rob Adams Team project time Online research: Start ups online inside or outside US
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Write in gratitude journal Assigned blogs, articles, videos Written Assignment #4 Team project interviews
|
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13 |
4/26/2022 |
Design Thinking exercise Alternative scenarios: your project Present a start up you find online Team project time
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Write in gratitude journal Assigned blogs, articles, videos Select a start up outside US to present Team project interviews
|
|
14 |
5/3/2022 |
Elevator pitches Fund raising Story telling review Team project time
|
Write in gratitude journal Assigned blogs, articles, ,videos Team project interviews Work on business Model Canvas for team project |
| 15 | 5/10/2022 |
Masters of Innovation Innovation Engine examples Team project time |
Write in gratitude journal Assigned blogs, videos Work on final presentations incorporating business model canvas and story telling |
| 16 | 5/17/2022 | Final team presentations |
Write in gratitude journal Assigned blogs, videos Work on presentations |
| 17 | 5/24/2022 | Final team presentations | Work on presentations |