Course Syllabus
Instructor: Albert Yu
Tuesdays: 10:30am-12pm
Weekly Zoom Login (Same every week)
https://santarosa-edu.zoom.us/j/99572603894
Section 0221
Office hours Online: Mondays and Wednesdays 12-1pm, Tuesdays and Thursdays 12-1:30pm,
Online (Gmail: albert.b.yu@gmail, chat or email)
Also available by appointment
Email: ayu@santarosa.edu
Phone: 707-778-3961
Textbooks: https://openstax.org/details/books/introduction-business
Course Description: American business as an institution and organization is considered in it’s natural, social and political/legal technological and global economic environment. This class includes an overview of the principle functions undertaken by the business firm including: goals and strategy, financial management, marketing, computing technologies, telecommunications and information sciences
Course Outline of Record: http://bit.ly/1S9s3co
Student Learning Outcomes:
Students will be able to:
- Differentiate and analyze business concepts and terminology that effect American business in its emergent global context.
- Demonstrate an understanding of the major functional areas in Business Administration and how they relate to each other.
- Assess the challenges to American business of operating a diverse global economic, social, cultural, political and legal environment.
- Appraise opportunities for more advanced study in Business Administration.
Course Objectives:
Upon completion of the course, students will be able to:
- Analyze business concepts and terminology by which the modern American business in its emergent global context is described.
- Examine each major functional area of the global business firm.
- Study how the specialized areas of business interrelate both within the organization and in the global business environment.
- Assess the various global economic systems in which American business is obliged to operate.
- Assess the challenges to American business of global economic integration including social, cultural and environmental impacts.
- Critique ideas that underlie the development of public policy relevant to business, in their proper historical, theoretical, and global contexts.
- Evaluate current issues in the global (i.e. social, economic, political, legal, ethical) environment of business.
- Appraise opportunities for more advanced study in broad field of Business Administration.
NOTE: Communication fluency at the English 100A level is required to successfully complete this class.
Academic Dishonesty:Dishonesty includes but is not limited to in-class cheating, out-of-class cheating, plagiarism, knowingly assisting another student in cheating or plagiarism, or knowingly furnishing false information to college staff, faculty, administrators or other officials. Following are definitions of in-class cheating, out-of-class cheating, plagiarism, and furnishing false information. These are not all-inclusive and the list itself is not meant to limit definition of cheating to just those mentioned.
- In-class cheating: during an examination or on any work for which the student will receive a grade or points, unauthorized looking at or procuring information from any unauthorized sources, or any other student's work.
- Out-of-class cheating: unauthorized acquisition, reading or knowledge of test questions prior to the testing date and time; changing any portion of a returned graded test or report and resubmitting as original work to be regraded; or presenting the work of another as one's own for a grade or points.
- Plagiarism: unauthorized use of expression of ideas from either published or unpublished work(s) as a student's own work for a grade in a class. This also includes the violation of copyright laws, including copying of software packages.
- Furnishing false information: forgery, falsification, alteration or misuse of college documents, records, or identification in class or in laboratory situations.
Reading Assignments:
The reading assignments for this class include 17 chapters from the text, articles and other instructor supplied materials. Topics for class discussion and test and quizzes will be taken from the reading. It is imperative that students read the assigned material before the class period. Reading assignments are shown in the course outline (attached).
Case Study:
There will be one business case study you will read, discuss in class, and turn in a paper in this class. Case studies and case study questions to be answered are posted in Canvas. We will discuss this case in class. The case study questions are worth 100 points total. Due 10/18/20
Investment Assignment/Research Project:
During the semester, we will work on an Investment Exercise. In this exercise, students will select publicly traded companies and provide an analysis using the tools we cover in class this semester. The investment exercise is worth 100 points. Late work will not be accepted. Due 12/4/20
Final Presentation: You will give a final presentation about your investment project. You will record it and upload it to Youtube to submit. 50 points Due 12/4/20
Discussion Board Assignments
There will be 16 discussion board assignments each week worth 10 points, this is worth 150 points (lowest score will be dropped)
Final Project:
The final project is worth 100 points. You will conduct a dollar cost averaging investment simulation and analysis. You will receive details later in the semester. Due 12/11/20
Attendance at Class Meetings:
Attendance will be taken at the beginning of the class on Zoom. Students will be awarded a bonus of 20 points if they have perfect attendance (no missed classes for any reason).
Comportment:
This is college class and as such you are expected to arrive on time be prepared and participate in the class discussions and activities. The quality of your educational experience depends on active participation, not only for your benefit but that of your fellow students. If you find for some reason that you can not act in an appropriate manner you will be asked to least the classroom.
Students with disabilities who believe they may need accommodations in this class are encouraged to contact Disability Resources (527-4278) Analy Village - C, as soon as possible to better ensure such accommodations are implemented in a timely fashion.
Grading:
Total Available points 500 + 20 for perfect attendance
A = 450 or greater
B = 400 - 449
C = 350 - 399
D = 300 - 349
F = <300
CR = 350 or greater
NC = < 350
Class Schedule (subject to change)
Week of: Activities/Topics Reading
INTRODUCTION
August 17 Introduction to the course, class goals CHAP. 1
Chapter 1 – Understanding Economic Systems and Business
August 24 Chapter 2 Making Ethical Decisions and Managing a CHAP. 2
Socially Responsible Business
August 31 Chapter 3 – Competing in the Global Marketplace CHAP. 3
September 7 Labor Day – No Class
Chapter 16 – The Financial System
September 14 Chapter 4 – Forms of Business Ownership CHAP. 4
Investment Exercise
September 21 Chapter 5 – Entrepreneurship: Starting and Managing CHAP. 5
Your Own Business
September 28 Chapter 6 – Management and Leadership in Today’s CHAP. 6
Organization
Business Start-up Exercise
October 5 Chapter 7 – Designing Organizational Structures CHAP. 7
Management Exercise
October 12 Chapter 8 – Managing Human Resources and CHAP. 8
Labor Relations
October 19 Chapter 9 – Motivating Employees CHAP. 9
October 26 Chapter 10 – Achieving World-Class Operations CHAP. 10
Management
November 2 Chapter 11 – Creating Products and Pricing Strategies CHAP. 11
To Meet Customers’ Needs
November 9 Chapter 12 – Distributing and Promoting Products CHAP. 12
And Services
November 16 Chapter 13 – Using Technology to Manage CHAP. 13
Information
November 23 Chapter 14 – Using Financial Information CHAP. 14
And Accounting
November 30 Chapter 15 – Understanding Money and Financial CHAP. 15
Institutions
December 7 Chapter 17 - Your Career in Business CHAP. 17
December 14 Final
Course Summary:
| Date | Details | Due |
|---|---|---|