Week 8 Page 3: Visual appeal and emotion
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Photo by Sharon Drummond (Flickr - Creative Commons) |
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Color can create an instant first impression and send a strong message about a business or person. It is a non-verbal language that resonates differently with each individual user depending on their personal preferences and cultural associations. It is very important for a designer to choose colors carefully and to keep in mind both practical and emotional considerations. Read this excellent article about the meaning of color and its cultural associations. The article supplies great screen shots of examples from different websites to illustrate its points. (The publication date is a little old but the content is still very applicable.) Color Theory for Designers, Part 1: The Meaning of Color |