Week 11 Page 2: Defining Creative Typography
So What Do We Mean by Creative Typography?
In a typical design, type is there to communicate information to viewers but it also has other important functions that include:
- Adding visual interest
- Developing a mood or atmosphere (that resonates with the topic)
- Enhancing the meaning of the content so it's easier to understand
Here are a couple of examples of dynamic typography.
Example 1:
The sample below uses contrasting type size and color to emphasize the words just for you and smart, simple, superawesome.
Example 2:
The following site uses strong contrast in the typefaces used for the heading to add interest. The font resonates with the "rock" theme. It is textured and uneven.