Chapter 4 Content

Description:

This chapter covers the different forms of business ownership.

Purpose:

This chapter examines the business world of the global marketplace. It focuses on the processes of taking a business global, such as licensing agreements and franchisees; the challenges that are encountered; and the regulatory systems governing the world market of the 21st century.

What to gain:

After reading this chapter, you should be able to answer these questions:

1. Why is global trade important to the United States, and how is it measured?
2. Why do nations trade?
3. What are the barriers to international trade?
4. How do governments and institutions foster world trade?
5. What are international economic communities?
6. How do companies enter the global marketplace?
7. What threats and opportunities exist in the global marketplace?
8. What are the advantages of multinational corporations?
9. What are the trends in the global marketplace?

Upcoming activities:

Weekly discussion board, assignment, and Chapter 4 quiz.

How to access:

Read Chapter 4 - Forms of Business Ownership in your textbook.