Media Landscape & Literacy/Media Effects Overview

meme Shaw communication

This week introduces you to elementary concepts, including terminology, basic models, media levels, and dimensions. You'll also digest the textbook author's "Seven Secrets About the Media". The next chapter in Unit/Week 1 discusses how media effect us, as individuals, as well as, society. Several classic media effects theories will be presented. When you finish this unit, you'll be ready to delve into the many facets of mass media.

What You Will Learn

By the end of this week you will be able to...

  • Identify and describe the four levels of communication
  • Define the term media literacy and identify the four dimensions of media literacy
  • Define the term mass media and identify the four models of mass communication
  • Explain the historical evolution of the media world
  • Describe the "Seven Secrets" about the mass media
  • Discuss the history and development of our understanding of media effects
  • Identify and describe four types of effects the mass media can have on people
  • List and describe Lasswell's three major social function the media perform
  • Explain the three steps Alfred Bandura created to engage in social learning
  • Describe how the critical/cultural approach takes a more qualitative examination of who controls media systems

What You Will Do: June 17 - 23

  • Unit 1A: Media Landscape & Literacy (Ch. 1)
    • Read textbook Chapter 1
    • Read Current Articles for Unit 1A
    • View Flashcards for Unit 1A
  • Unit 1B: Media Theories and Effects (Ch. 2)
    • Read textbook Chapter 2
    • Read Current Articles for Unit 1B
    • View Flashcards for Unit 1B
    • Watch Unit 1 Online Lecture*

Work to Submit: June 23

  • Units 1A and 1B Journals via Padlet
  • *Unit 1 Online Lecture Quiz (questions contained within video)
  • Unit 1 Discussion
  • Unit 1 Reading Quiz (questions from textbook material)