Chapter 3 Content

Description:

This chapter covers today's globalized marketplace and how companies can stay competitive.

Purpose:

This chapter examines the business world of the global marketplace. It focuses on the processes of taking a business global, such as licensing agreements and franchisees; the challenges that are encountered; and the regulatory systems governing the world market of the 21st century.

What to gain:

After reading this chapter, you should be able to answer these questions:

1. What philosophies and concepts shape personal ethical standards?
2. How can organizations encourage ethical business behavior?
3. What is corporate social responsibility?
4. How do businesses meet their social responsibilities to various stakeholders?
5. What are the trends in ethics and corporate social responsibility?

Upcoming activities:

Weekly discussion board, assignment, and Chapter 3 quiz.

How to access:

Read Chapter 3 - Competing in the Global Marketplace in your textbook.