Scientific Claim: Communication
- Due No Due Date
- Points 45
- Submitting a website url or a file upload
Do a rough draft of this before coming to lab. We will use it to work with lab.
Part III. Scientific Communication: Share this information with members of the public
Each group will need to communicate with members of the public about your scientific claim. There are a number of different options and you only need to pick one of these methods. If there is another method that you would like to propose, please speak with me .
- Identify the specific target audience: Who are you trying to reach and what is your plan to reach them?
- Relevance: you need to communicate the relevance of this scientific claim to your target audience. Why should they care? What does it matter?
- You must reach at least 20 people. Come up with a way to measure how many people you have reached and include that evidence here.
- ex: number of people viewing the website, number of people who have subscription to newspaper, number of likes/tweets etc.
- Infographic: display some quantitative information that is interesting and informative.
Online tools for making good graphics. Templates, many of which are free
- Potential methods of disseminating: Include a link or method of finding your work. This can be a link, a screenshot, a graphic, image, photo, etc.
- Social media
- Flyer
- Blog
- Letter to editor
- Video
- Rubric: You will be graded on the following criteria
Clarity with which you communicated the claim, strength of evidence and logical connection between the claim and the evidence.
Accuracy of the information
Relevance: did you make a convincing case as to why it mattered?
Match between the target audience and the means by which you expressed your ideas
Graphics, visuals: you need to have some visual explanation of your claim and the evidence.
Distribution: successful distribution to at least 20 people
Rubric
Criteria | Ratings | Pts |
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Clarity of Communication
Easy to understand statement of information such that accessible to the general public. Includes strength of evidence and logical connection between the claim and the evidence
threshold:
pts
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pts
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Relevance
relevance of material and claim stated clearly, effectively and in way that is understandable to the general public
threshold:
pts
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pts
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Target Audience
Identified target audience
material directed at that audience
threshold:
pts
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pts
--
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Graphic
includes graphic or visual with clear connection to the scientific claim
includes explanation of the graphic appropriate for general public
threshold:
pts
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pts
--
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Distribution
Method of distribution stated clearly
Statement of how many people will see the communication backed up with some evidence
threshold:
pts
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pts
--
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Accuracy
of the information
threshold:
pts
|
pts
--
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