Chapter 12 Overview

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Topics

  • Distributing and Promoting Products and Services

Objectives

By the end of this week you will be able to...

  • Describe the nature and function of distribution (place).
  • Explain what wholesaling is and the types of wholesaling.
  • Describe the different kinds of retail operations.
  • Discuss how advertising media is selected.
  • Describe what personal selling is.
  • Discuss what e-commerce is and how it affects promotion.

Weekly Schedule

Activity Estimated time required
Reading: Chapter 12 1 hour
Discussion: Week 12 45 minutes
Assignment: Week 12 45 minutes
Quiz: Chapter 12 45 minutes