Chapter 12 Overview
Topics
- Distributing and Promoting Products and Services
Objectives
By the end of this week you will be able to...
- Describe the nature and function of distribution (place).
- Explain what wholesaling is and the types of wholesaling.
- Describe the different kinds of retail operations.
- Discuss how advertising media is selected.
- Describe what personal selling is.
- Discuss what e-commerce is and how it affects promotion.
Weekly Schedule
Activity | Estimated time required |
---|---|
Reading: Chapter 12 | 1 hour |
Discussion: Week 12 | 45 minutes |
Assignment: Week 12 | 45 minutes |
Quiz: Chapter 12 | 45 minutes |