Chapter 11 Overview

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Topics

  • Creating Products and Pricing Strategies to Meet Customers' Needs

Objectives

By the end of this week you will be able to...

  • Define the marketing concept and relationship-building.
  • Explain how managers create a marketing strategy.
  • Describe the marketing mix.
  • Discuss how consumers and organizations make buying decisions.
  • Describe the stages of the product life cycle.
  • Discuss trends in products and pricing.

Weekly Schedule

Activity Estimated time required
Reading: Chapter 11 1 hour
Discussion: Week 11 45 minutes
Assignment: Week 11 45 minutes
Quiz: Chapter 11 45 minutes