Chapter 11 Overview
Topics
- Creating Products and Pricing Strategies to Meet Customers' Needs
Objectives
By the end of this week you will be able to...
- Define the marketing concept and relationship-building.
- Explain how managers create a marketing strategy.
- Describe the marketing mix.
- Discuss how consumers and organizations make buying decisions.
- Describe the stages of the product life cycle.
- Discuss trends in products and pricing.
Weekly Schedule
| Activity | Estimated time required |
|---|---|
| Reading: Chapter 11 | 1 hour |
| Discussion: Week 11 | 45 minutes |
| Assignment: Week 11 | 45 minutes |
| Quiz: Chapter 11 | 45 minutes |