Brand, Identity, Logo & Illustrator

Brand, identity, and logo are different from each other. The word identity has many meanings from how we define ourselves to how others define and identify with us. In the business world, IDENTITY is the internal image of a business and describes how they want to be perceived by the public. Logos are a fundamental extension of that identity and brand and helps tell the STORY of the brand. A good logo adds definition to a brand and helps visually explain a brand. Many brands rely on subliminal and more direct techniques to tell the story of the brand. Find the story of the brand hidden within these logos.

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What is branding?

How Does Your Brain "See" a Logo?

How Your Brain "Sees" a Logo Design And What It Means from Rob Marsh

How to Design a Logo?

Review the Five principles of effective logo design . This is essential for understanding how to complete the logo assignment.
Examine at least 5 logos at the Logopond website or the Treefrog website. Choose one logo and summarize how it adheres (or doesn't) to the 5 logo design best practices.
Serif vs. Sans-Serif Fonts
Right-click and choose Save As to download these files for Logo Practice.
- Watch the video below and follow along.
Additional Files for fun and frolic
Use Illustrator to bring ideas to life
Logomaker is another great place for ideas