The Rhetorical Appeals

Go to the Writing Commons website Links to an external site., and read about the Rhetorical Appeals.  The first page gives a general overview of ethos, pathos, logos, and kairos.  Then use the "next" buttons at the bottom to read the page that focuses on each of those concepts in detail.  You can stop when you've finished reading the kairos page.

Writing Commons: The Rhetorical Appeals Links to an external site.